Freestyle BambooTek Diapers have launched in Whole Foods stores nationwide and online. 

Freestyle, the baby care brand that paints outside the lines, offers a 100% tree-free diaper featuring its BambooTek technology, a 100% organic bamboo core free of harsh chemicals and bleaches. With diapers 55% more absorbent than leading plant-based alternatives, Freestyle ensures ultimate comfort and dryness for babies. The diapers are free of toxic chemicals, fragrances, allergens and phthalates, and use water soluble inks, total chlorine-free processing and carbon disulfide-free processing for the bamboo pulp.

Freestyle collaborates with artists to incorporate artistic designs onto all of its diapers, making an often monotonous task a bit more colorful.

“We are thrilled to be on shelves at Whole Foods, a brand that shares Freestyle’s commitment to quality and sustainability,” says Russ Wallace, Freestyle co-founder. “This collaboration marks a significant milestone in our company history, opening doors to a nationwide audience of modern parents who value high-performance, eco-friendly baby care products at accessible prices. With Whole Foods’ generous support, we plan to keep launching innovative, sustainable products that empower young parents to challenge the status quo and create their own unique parenting journey.”

In addition to the launch, Freestyle’s BambooTek Diapers were recently selected as a Good Housekeeping 2023 Parenting Award recipient.